You need to hit readers hard, blindside them with an awesome tagline in order to grab their attention. I cannot overestimate the importance of this. Your tagline, blurb and excerpt are the most important sales tools you have for your book. Choose them wisely.
Every author wants people to read their book, right? Well, they aren’t going to find your book unless you put it out there and MAKE them want to read it. Throwing away your tagline and blurb is just like taking your book and throwing it off a bridge in the hopes that someone will fish it out of the ocean, find it, and think it’s great. So let’s go over developing a tagline that will make readers care enough to pick up your book and purchase it.
A tagline is—or should be—one of the simplest things to create. A tagline is—plain and simply—a one sentence summation of the theme of your book. Something quick and catchy. If you’re moving on through publishing by attending conferences and conventions, a tagline is similar to what is called an elevator pitch. What you want to do is to catch a reader’s—or an agent’s or an editor’s—attention with a one-sentence description.
Remember, a PITCH and a TAGLINE are two different things. A PITCH is to get someone to buy your book with the intent to publish it. A TAGLINE is to get someone anonymous, in a bookstore or online, to buy your book to READ it. So your tagline should be about your BOOK.
Here’s the tagline for the first book in my middle grade/young adult time travel series, The Last Timekeepers and the Arch of Atlantis:
“Children are the keys to our future. And now, children are the only hope for our past.”
Is it the best tagline ever? Nope, probably not. But it tells the reader exactly what the theme of the book is. Look at the points it covers—what it tells you about the book. What does that tagline cover?
Children. Keys. Future. Hope. Past.
That’s the purpose of a tagline and how to make it work for you. Therefore—homework lesson number one. Sit down and READ your book. You may think you know what it’s about, but if you’re a writer like me—you don’t. READ IT. As you read, jot down notes to yourself. One. Word. Notes. Hit the high points of your book. What themes, what high points do you think sell your book? No—even simpler: what tags or key words are IN your book? Because those are what will sell your book. Readers don’t always know what they’re looking for in something to read. Your tagline will give them clues.
A few examples of great taglines:
The Graveyard Book by Neil Gaiman – It takes a graveyard to raise a child.
The Maze Runner by James Dashner – Remember. Survive. Run.
Bridge to Terabithia by Katherine Paterson – Two lives are bridged – and nothing will be the same.
Do you see what all of these taglines have in common? They titillated enough readers to become bestsellers.
So that’s your first job after your book is written. To sit down and read your book, and to pull a tagline from it. And this is where the elevator pitch and the tagline come together. In an elevator pitch, you’ve got maybe thirty seconds to gain the interest of an editor or an agent—just as long as it takes the elevator to get to their floor. With a reader, you have your book cover and one sentence—just one sentence—to convince them to click through and read more. You cannot afford to throw that chance away. So a tagline that’s trite or vague or boring cannot be an option.
Here’s a sneak peek at the tagline for the next book in my time travel series, The Last Timekeepers and the Dark Secret set to be released on October 17th 2016:
“Only a true hero can shine the light in humanity’s darkest time.”
Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and is represented by Walden House (Books & Stuff) for her teen psychic series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercise, and anything arcane. Sharon lives a serene, yet busy life in a tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.
Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, GOOGLE+, and GOODREADS. Check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.