Blurb Blinging 101…

blingBlurbs. Stop groaning. You know you need one to help promote and market your book. And if you do up a blurb correctly, have an eye-catching cover, and wrote a great story, then you’ve done your job. The blurb is one of the most important marketing tools in getting your book ready for publication. In fact, you’ve already got a version of your blurb done—the synopsis in your query letter is essentially the same thing as a blurb. Here again, though, there are some significant differences. With a query letter, you’re relating the entire plot. With a blurb, you want to entice the reader—to get them engaged with your story so they can come along as you unravel the plot for them. So here again—while the forms look very similar, their purpose is quite different.

Here’s a surefire method to develop a quick, cohesive blurb. THINK THREE PARAGRAPHS. In the FIRST paragraph, introduce your main character. Now in the SECOND paragraph, introduce your secondary character— a BFF, love interest or antagonist—and the conflict. Remember, the conflict is what drives your plot.

Then in the THIRD paragraph, you bring it all together. This is where you pose a question to the reader—maybe not a straight out QUESTION but a rhetorical one. You want to give the reader a sense of urgency regarding the plot—what will happen if the characters’ attempt to resolve the plot fails. In other words, what the stakes are.

The blurb in its entirety tells its own little story—and that’s what keeps people buying and reading this book. You want to set up the protagonist, the conflict, the obstacles to resolving that conflict and to give the reader a sense of the risks involved in failure. What you’ve done is to create a microcosm—a tiny example of what your book—the macrocosm—is.

Writing a successful blurb is a test of any writer’s skills. It’s darn hard to filter down sixty thousand words into five hundred. But this is a skill a successful writer must learn to do. Throughout your career, whether this is your lone book or the first of hundreds, whether you stay in independent publishing or whether you move on to the Big Six, you MUST LEARN to write effective taglines and blurbs that work. That sell. Your. Book.

Below is the blurb to the prequel of my time travel series, Legend of the Timekeepers, just re-released on August 1st through Mirror World Publishing. Although I didn’t use three paragraphs, I used all the information stated above. Let me know what you think:

Lilith was a young girl with dreams and a family before the final destruction of Atlantis shattered those dreams and tore her family apart. Now refugees, Lilith and her father make their home in the Black Land. This strange, new country has no place in Lilith’s heart until a beloved high priestess introduces Lilith to her life purpose—to be a Timekeeper and keep time safe.

Summoned through the seventh arch of Atlantis by the Children of the Law of One, Lilith and her newfound friends are sent into Atlantis’s past, and given a task that will ultimately test their courage and try their faith in each other. Can the Timekeepers stop the dark magus Belial before he changes the seers’ prophecy? If they fail, then their future and the earth’s fate will be altered forever.

Intriguing? I hope so! If you’re an author how do you go about creating blurbs? And if legendofthetimekeepers-200you’re a reader, what blurbs have caused you to make that book purchase? Love to hear your comments! Cheers!

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and is represented by Walden House (Books & Stuff) for her teen psychic series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercise, and anything arcane. Sharon lives a serene, yet busy life in a tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, GOOGLE+, TUMBLR, and GOODREADS. Check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

17 thoughts on “Blurb Blinging 101…

  1. Personally I think writing a whole novel is easier and less frustrating than coming up with an awesome blurb. 🙂 That being said–you did a great job on yours. Taglines are even harder–for me at least. Most of my books don’t have them–but I need to fix that. Thanks for the nudge to work on them. 🙂

    1. Anytime, Monique! I hate writing a synopsis. But, I glean a lot of what I need to put into my blurb from one. Cheers!

    1. LOL! Then my job here is done, Sloane! Actually I do enjoy writing blurbs and taglines. I try to envision the blurb as a book trailer, and go from there. Thank you for stopping by!

  2. Perfect timing! I’m struggling to write my blurb at the moment so when at sit at my desk tomorrow I’ll attempt the three paragraph advice. Thank you.

    1. You bet, Rita! Without editors, my books wouldn’t stand the test of time. Did you see what I just did there? LOL! Thanks for stopping by to comment!

Leave a Reply

Your email address will not be published. Required fields are marked *